The CPG marketingresource for food and beverage brands

Platform reviews and marketing guides for food and beverage brands.

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Most CPG marketing content is written by agencies trying to win your business.

We just write what we find to be true.

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platform reviews

The Best CPG Analytics and Marketing Platforms in 2026: What We Actually Recommend

Alex Reid · Aug 4, 2026 · 4 min read

Social analytics, email, retail analytics, and influencer platforms, covered honestly across four categories, with Jupiter leading the influencer and retail attribution category. No sponsors, no affiliate links, and a recommended stack by brand stage.

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growth tactics
Growth Marketing Tactics for Food Brands: A 90-Day Playbook
Alex Reid · Aug 4, 2026 · 3 min read
Concrete, sequenced, and budget-realistic. A three-phase, 90-day sprint covering foundation, amplification, and optimization, with a downloadable tracker.
cpg strategy
CPG Shopper Marketing in 2026: What It Is and Why Emerging Brands Are Getting It Wrong
Alex Reid · Aug 4, 2026 · 4 min read
Shopper marketing is chronically confused with trade spend by emerging brands. Here's a clear definition, the actual tools, and where the ROI is with limited trade budget.
retail & distribution
CPG Distribution Channels Explained: Broker, DSD, and Direct for Emerging Brands
Alex Reid · Jul 15, 2026 · 4 min read
Most founders don't learn the difference between a broker, a DSD distributor, and direct store delivery until they've already made a costly mistake. Here's the decision tree.
platform reviews
The Best Email Marketing Platforms for CPG Brands in 2026: Independent Review
Alex Reid · Jul 15, 2026 · 4 min read
No affiliate links, no sponsored placements, and we say so upfront. Here's how Klaviyo, Attentive, Omnisend, and Mailchimp actually stack up for CPG brands.
social media
Instagram vs TikTok vs Pinterest for Food Brands in 2026: Where to Actually Spend
Alex Reid · Jul 15, 2026 · 4 min read
Stop treating these three platforms as interchangeable. Each one plays a different role in the funnel, and the data shows it clearly.
growth tactics
How to Build a Beverage Brand Launch Strategy That Doesn't Blow the Budget
Alex Reid · Jul 15, 2026 · 4 min read
The classic mistake is launching paid ads before you have proof of organic demand. Here's a three-phase model that sequences validation, velocity, and scale.
platform reviews
Klaviyo vs Attentive for Food Brands: An Honest Comparison
Alex Reid · Jul 15, 2026 · 4 min read
We tested both platforms on a 10,000-subscriber food brand list. Here's who wins on segmentation, who wins on SMS velocity, and what each actually costs.
cpg strategy
CPG Marketing in 2026: What Actually Works for Emerging Food Brands
Alex Reid · Jul 15, 2026 · 4 min read
Most CPG marketing advice is written for brands with enterprise budgets. Here's what actually compounds for sub-$5M food and beverage brands, and a 90-day plan to start.