The CPG marketingresource for food and beverage brands

Platform reviews and marketing guides for food and beverage brands.

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Most CPG marketing content is written by agencies trying to win your business.

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Platform Reviews

The Best CPG Marketing Platforms in 2025: An Independent Review

Alex Reid · May 28, 2025 · 7 min read

If you're running marketing for a food or beverage brand, you've probably noticed that most software wasn't built for you.

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Digital Marketing
How Food Brands Actually Rank on Google in 2025
Alex Reid · May 27, 2025 · 6 min read
Most food brands treat SEO as an afterthought. The ones winning organic traffic treat it like a product launch.
Social Media
Instagram vs TikTok for CPG Brands: Where to Spend in 2025
Alex Reid · May 26, 2025 · 5 min read
Both platforms drive awareness, but they reward different creative and different proof points for retail buyers.
Digital Marketing
Email Marketing for Food Brands: Flows That Actually Convert
Alex Reid · May 25, 2025 · 6 min read
Welcome series and replenishment reminders beat generic newsletters when your product has repeat purchase potential.
E-commerce
Amazon vs Shopify for Emerging CPG Brands
Alex Reid · May 24, 2025 · 5 min read
Marketplace reach and owned-store margins pull in opposite directions. Here's how to sequence both without burning cash.
CPG Strategy
Trade Show Marketing for Snack Brands: What Pays Off
Alex Reid · May 23, 2025 · 4 min read
Booth design matters less than follow-up discipline and a clear story for distributors and buyers.
Digital Marketing
Influencer Marketing for Beverage Brands Without Wasting Budget
Alex Reid · May 22, 2025 · 5 min read
Micro-creators with real usage footage outperform celebrity posts for trial and retail velocity stories.
Branding
Packaging Design That Converts on Shelf and Online
Alex Reid · May 21, 2025 · 4 min read
Legibility at three feet, flavor callouts, and mobile thumbnail clarity are the same problem viewed differently.
Platform Reviews
Sprout Social vs Later for CPG Social Teams
Alex Reid · May 20, 2025 · 5 min read
Scheduling tools are table stakes. What matters is reporting that connects social spikes to retail and DTC outcomes.
CPG Strategy
Retail Velocity Metrics Every Food Brand Should Track
Alex Reid · May 19, 2025 · 5 min read
Units per store per week beats vanity reach when you're negotiating resets and line extensions.
CPG Strategy
Retail vs DTC: What Actually Works for Emerging Food Brands
Alex Reid · May 14, 2025 · 5 min read
Every emerging food brand eventually faces the same question: do we focus on getting into stores or do we build a direct-to-consumer business online?