Most founders don't learn the difference between a broker, a DSD distributor, and direct store delivery until they've already made a costly mistake. Here's the decision tree.
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Stop treating these three platforms as interchangeable. Each one plays a different role in the funnel, and the data shows it clearly.
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The classic mistake is launching paid ads before you have proof of organic demand. Here's a three-phase model that sequences validation, velocity, and scale.
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Most CPG marketing advice is written for brands with enterprise budgets. Here's what actually compounds for sub-$5M food and beverage brands, and a 90-day plan to start.
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